Why this studio is different
I'm Dobrin.
Before founding the studio in 2018, I spent 15 years building brands like Heineken, Jack Daniel's, Finlandia and Desperados — leading their marketing teams, in their most competitive markets.
I learned branding where it actually matters: at the shelf, in the boardroom, and in consumer perception. I understand pricing strategy, portfolio logic, distribution dynamics and shopper behaviour — not just design. That experience shapes everything we build at Design Studio Eleven.
We don't decorate brands. We structure them — so they can grow, be trusted and become distinctive over time.
How we build brand stuctures
1
Clarity
We start by understanding the meaning your buisness must carry — positioning, audience, and reasion that will make people choose you.
2
System
We design the visual and verbal system — logo, colour, typography, language, geometry and imagery — six elements working together as one coherent structure.
3
Expression
We apply the system across your key touchpoints: packaging, website, social identity, campaigns — consistently and distinctively.
Brands we've worked with
Is your brand working as hard as your product?
A strong brand does more than look good. It shapes how people perceive your value — and whether they choose you over a competitor at the shelf, on a menu, or on a screen.
Ask yourself:
- Does your brand clearly communicate what makes you different?
- Is your visual identity consistent across packaging, digital, and in-store?
- Are you confident enough in your brand to raise your prices?
If the answer to any of these is uncertain — that's exactly where we start